2000s -- Present
At the turn of the century, food advertisements seemed to make a turn toward using women's bodies as a way to sell food. Here, the overt sexualization of women is being used to sell traditionally "manly" foods like burgers. There are still some advertisements that call out specifically to mothers, like the Simply Potatoes ads that reassure working mothers/busy women that they "do" have the time to prepare a potato dish. Other advertisements, like the Carl's Jr. and Burger King ads, reduce women to objects, relying on their sexuality to sell sandwiches and burgers to a male audience. In the food ads from the twenty-first century, women have been turned into props, with advertisers relying on the male gaze to sell food through advertising.